About Us


Maison Black’s mission is rooted in our founder Tori Nichel’s vision of marrying her passion for fashion and purpose to serve the Black designer community in order to create access, exposure, longevity and sustainability for Black designers in the fashion industry.

As a global retail destination Maison Black amplifies the innovative design of Black creatives who exemplify design excellence.

Black culture has always set trends and defined style. Maison Black’s curated capsule experiences will allow the purveyors of design and style to be recognized across the globe. Maison Black creates community, fosters unity and creates space for Black creatives to build legacies and Black heritage brands.



As Founder and Chief Creative Officer Tori Nichel is most recognized as a womenswear designer and design leader with a strong entrepreneurial spirit. She is known in the industry for brand building, conceptualizing and spearheading design vision & storytelling. She has successfully launched and re-invented brands. After establishing herself as an accomplished Senior Designer at Kenneth Cole, Tori Nichel flourished as Head Designer at Tibi, amplifying her creative vision. She has also designed for the incomparable Jennifer Lopez. Her design expertise paired with her infectious energy & mega-watt smile landed her on NBC’s Fashion Star. Recognized by WWD and Forbes as a “Designer to Watch,” Tori Nichel conceptualized, designed, and financed her namesake contemporary collection. She successfully led brands for some of the nation’s largest retailers driving over $500 million in volume scaling design trends for the masses.

Now walking in her purpose with a finite mission to serve the Black design community, Tori Nichel creates a destination for Black creatives to be shopped and recognized for inspiring and leading global style. Tori Nichel intends to disrupt the fashion tech space by introducing immersive digital shopping experiences that inspires connectivity between the customer and the designer. Tori Nichel was raised in the metropolitan Detroit area and holds degrees in Fashion Design from the Fashion Institute of Technology and Michigan State University.